Can Your Business Afford to Not Evolve?

July 3, 2016

It’s been some time since you started your business. Many business owners have mixed emotions as they experience the highs and lows of owning and running a small business. Very few small business owners take the time to sit back and analyse the changes taking place in their business and business operating environment and then consider how these changes impact on their current and future business situation.

Consider how any or all of the following impact on your business:

  • Greater use of technology
  • Increasing costs of supply, especially gas
  • Rising interest rates
  • Increasing use of imports to meet customer demand for cheaper goods
  • Greater pressure on profit margins from national competitors
  • Little sense of customer loyalty
  • Demographic shift with ageing business owners (including supplier businesses)
  • Higher employment costs with fewer staff
  • More businesses for sale with fewer buyers

Small business owners need to continually evolve the way they do business if they are to survive and thrive. Small business journey is like swimming against the current – if you stop moving forward, you’re immediately moving backwards.

Completing a business SWOT analysis is an essential first step in any effective business planning process with the aim of successfully evolving the business to counter existing weaknesses and threats, bolster strengths and take advantage of opportunities as they arise.

Planning is the key to your future success Successful small business owners are able to spend less time working in their business, with more time spent planning their future. Take the time to find out what’s happening in your industry, how you compare with your peers (benchmarking) and establish a picture of what your business will look like in the future. Invest in planning days with your most trusted Advisers (Accountant and Financial Adviser) so you can get independent and objective advice on how your business is performing. Are you doing any or all of the following?

  • Do you regularly attend industry conferences and events?
  • Do you regularly attend business management and training courses?
  • Do you allocate a % of your working week to strategic and business planning?
  • Do you regularly spend time with your Accountant and Financial Adviser to discuss your business affairs?
  • Do you regularly attend information sessions provided by your most trusted advisers?
  • Are you taking advantage of all the services provided by your most trusted advisers?

A number of studies have investigated the effect of innovation on small businesses and a few focused on the non-tech sectors. The conclusions speak for themselves – a vast majority of small businesses which engaged in innovation have outperformed their less innovative peers. In our modern hi-tech world, we often equate innovation with invention. This creates unrealistic expectations and scares a lot of business owners away from innovating.

Innovation, is much more personal and is about implementing something that is new to you and your business, and not necessarily to the rest of the world. From this point, innovation is much closer in business terms to self-improvement. This also makes it a more perpetual process.

Talking to your trusted advisor is a great starting point to implement evolving and innovating into your business’s culture and do so in a way that your business and your personally can sustain.

Nexis Accountants and Business Advisors has innovation as one of our core values since the inception of our firm. Our advisors are constantly looking for the new and improved ways of doing business for our clients across a wide range of industries. 

Your Link to Growth

A long time vision for us, Your Link to Growth reflects our approach and aspirations to assist our clients, staff and community to reach their goals. We do this through holistic and innovative financial solutions for businesses and individuals. Founded in 2004, we are a well established business based in Canberra and Brisbane.

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